BHLDN is a bridal retailer that offers a unique and romantic approach to wedding attire and decor. Founded in 2011 by Urban Outfitters, BHLDN has since grown to become a beloved brand for modern brides seeking a fresh, yet timeless look for their wedding day. In this article, we will delve into the history, style, philosophy, and price point of BHLDN, as well as compare it to other bridal brands.
History
BHLDN, which stands for “Beholden,” was launched in 2011 as a response to the growing demand for unique and unconventional wedding attire. The brand’s first brick-and-mortar store opened in Houston, Texas, and was an instant success. BHLDN’s online store soon followed, providing brides with access to its whimsical and vintage-inspired collections from anywhere in the world.
Style
BHLDN’s style can be described as romantic, feminine, and nostalgic. The brand offers a range of wedding dresses, bridesmaid dresses, accessories, and decor that blend vintage details with modern sensibilities. From delicate lace details and flowing tulle skirts to modern silhouettes and bold prints, BHLDN’s collections celebrate the beauty of diversity and individuality.
Influences
BHLDN draws inspiration from a variety of sources, including vintage fashion, art, and nature. The brand’s designs often feature intricate embroidery, delicate beading, and whimsical embellishments that evoke a sense of nostalgia and charm. BHLDN’s use of soft, muted colors and ethereal fabrics also lends a dreamy quality to its collections, further reinforcing the brand’s romantic and whimsical aesthetic.
Philosophy
BHLDN’s philosophy centers around celebrating individuality and creating a unique and personalized experience for each bride. The brand believes that every bride deserves to feel beautiful and confident on her wedding day and strives to provide a range of options to cater to different styles, sizes, and budgets. BHLDN also values sustainability and ethical practices, using eco-friendly materials and partnering with vendors who share its values.
Price Point and Comparison to Other Bridal Brands
BHLDN’s price point ranges from around $200 for a simple bridesmaid dress to over $5,000 for a couture wedding gown. This makes it an affordable option for brides looking for a unique and stylish wedding dress without breaking the bank. BHLDN’s price point is similar to other popular bridal brands like David’s Bridal and Azazie, but lower than luxury brands like Vera Wang and Monique Lhuillier.
In terms of style and aesthetic, BHLDN sets itself apart from other bridal brands by offering a more romantic and vintage-inspired look. While brands like David’s Bridal and Azazie offer a range of styles from traditional to modern, BHLDN’s collections have a distinct whimsical and nostalgic feel. On the other hand, luxury brands like Vera Wang and Monique Lhuillier offer high-end couture gowns with intricate details and fabrics, but at a much higher price point.
Conclusion
BHLDN has quickly become a popular choice for brides seeking a romantic and whimsical approach to wedding attire and decor. Its unique blend of vintage-inspired details and modern sensibilities has resonated with brides who want to express their individuality and celebrate their personal style. With its commitment to sustainability and ethical practices, BHLDN is also a brand that values social responsibility and environmental stewardship. Its affordable price point makes it a great option for budget-conscious brides who don’t want to sacrifice style and quality.